Attlas skate co. is a business focused on educating and giving back to Mother Earth out of Miami Florida.
They sell skate gear and street wear apparel They wanted their branding to have dark tones with pops of color, as they focus on working with a lot of illustrators in the area.
For this brand I focused on studying local competitors like Thrasher, Independent, Alien, Zero, among others.
I then implemented several logotypes for the brand, focusing on strong fluid sans serifs. I also wanted the lettering to represent the subtle shapes found in skate parks.
The design choices for the skateboards and posters were inspired by current trends of Japanese culture and anime combined with underground rock and hip hop.