Refined Artistry

Reagan and Meghan, co-founders of the beautiful lash salon, Refined Artistry, came to me with a series of changes to their original brand and we turned it into a reality.

With a clear vision for what they wanted to do, adjustments to their visual identity came easily. But we took a step back and dived into an in-depth analysis of their website's coding to understand how it was previously built to develop a foundation for the brand's identity in a cluttered industry. After 3 weeks of unpacking and growing the brand philosophy, we moved into crafting the perfect visual brand for Refined Artistry.