wrappers

The project involved a sustainable headscarf brand that needed a brand identity prior to entering the market in order to leave a strong impact with their target market.
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I was given their ideal target audience and asked to run with that alone.

I took advantage of popular photography nostalgia still utilized in the owner's part of the world to connect our branding to the target audience.

The dominant color scheme involved predominantly beige, brown, and green shades to instill the product's ability at accentuating the skin as well as promise of sustainability.